Presentation Script:
Slide 1: Marketing Plan:
My poster will give a dark background with
the Assassins Creed Logo appearing on one an the other will show the main
characters Ezio, Altier and Desmond
The backgrounds will be bold colour’s there
might also be locations that link into the Assassins Creed story being used as
a background as-well.
Slide 2: Legal and Ethical:
The Legal for my poster will need to stay
in line with these guidelines.
A government has to ensure that the
advertisement follows the rules & regulations, this means no advertisement
showing anti-national feelings, containing misleading information about the
product and violate government rules can be used in advertisement.
The Ethical for the poster means it should
not break these rules.
All advertisement should be decent, honest
and truthful.
All advertisement should be prepared with a
sense of social responsibility and should conform to the principles of fair
competitions as a generally accepted business
No advertisement should impure public
confidence in all types of advertisement.
The ASA is a regulatory body that looks
over visual and viral advertisement my poster dose not affected by the ASA’s
Misleading Advertisement section on there CAP.
Slide 3: Marketing Plan:
For the article I am planning to show it in
a various selection of gaming magazines like the OXM, OPM and other gaming
magazines also be shown in film magazines like Total Film and Empire Magazine.
The article will give out a lot of information about the film and also how the
games will link into the movie by showing main events from each game then
moving in to the actual film.
Slide 4: Legal and Ethical:
Defamation:
The article dose not break the Defamation
act, there is no mention of slander in the article towards none.
Copyright:
The copyright is not broken the images used
and font used are not owned my a specific person the images are owned by
ubisoft and ubisoft allow people to use there pictures. The font is Times New Roman,
which is a standard font on all documents.
Slide 5: Marketing plan:
Merchandise I chose suit the target
audience for the film the Merchandise the main target audience for this film is
gamers.
The mouse-pad for PC gamers, the shirt
because most gamers buy shirts with the games logo people also buy hats with
the game logo on or football logo.
Slide 6: Adverts:
Poster: 20th May 2012
Trailer: 8th June 2012
Promotions:
Soundtrack CD(including scene): 12th
October 2012
Film Book (artwork and DVD's): start 13th
November 2012
I have chosen these dates because the
release of the trailer coincides with E3 a gaming festival which was where the
newest Assassins Creed Game was announced.
Soundtracks and film book are because to
see what people think of them before the film is released on the 15th
of November 12 one year after the last Assassins Creed game released.
