The Debt film trailer 2011

Film genre – Drama - Thriller

Release date – 30^th September 2011

Certification – 15

Storyline – The espionage thriller begins in 1997, as shocking news reaches retired Mossad secret agents Rachel and Stefan about their former colleague David. All three have been venerated for decades by their country because of the mission that they undertook back in 1966, when the trio tracked down Nazi war criminal Vogel in East Berlin. At great risk, and at considerable personal cost, the team's mission was accomplished - or was it? The suspense builds in and across two different time periods, with startling action and surprising revelations.

Stars - Helen Mirren, Sam Worthington and Tom Wilkinson

Target audience – the target audience is people who enjoy war films about nazi's and bond films mainly people in an older generation seeing that the film is about Mossad the Israeli intelligence agency 

Where would you see it - you would see this film at Cineworld, ODEAN and  

Price - £6.70

WHAT DATE WAS EACH PROMOTION ELEMENT RELEASED/PUBLISHED/SHOWN OR HELD 


Trailer - April 27th


The posters are different in every location including that they say different things for the title

UK Poster- July 3rd
US Poster- May 14th 
German Poster- June 26th
Russian Poster- July 6th
French Poster- May 2nd


Advanced screening - August 30th 


Interviews:


Internet Interview- August 31st
Interview- September 26th
Internet Interview- september 23rd

American Poster

The American poster gives out a lot more information than the English poster it give a release date August 31st also has the credit block of people and companies involved in the production the website for the film a small picture of the Berlin bridge to show the location of the film also two pictures of the film showing the main characters in two different aspects of the film giving you the idea that the film is in two different time periods.

 English Poster

The English poster has very little information it shows the cast the name of the film the release date and just noticeable under the title is a map to a unknown location you can tell that the map is about the film but don't know where the map is from if you look at the American poster as well then you notice that the film will be set in Berlin don't know much about where about in Berlin but it gives a little information to the film 

The Dept Website

 The website for the Debt shows the trailer the location, cast and crew, story, photos and news/reviews the website gives out all the information needed to be on a website the website also includes buying tickets and the american Facebook webpage all of this show that the film has a fan bace of over 22 thousand.

The Debt Facebook

The Facebook page gives out information daily to the people who liked the page showing interviews with the cast newspapers and promotional videos trailers and pictures of the cast on the set and still images from the film

The Film Premiere

The Film coverage of the Debt at the premiere focused mainly of Helen Mirren and how she dressed for the opening there was little coverage about the other actors the newspapers focused mainly on Dame Helen Mirren and about her in the film showing that most newspapers we able to focus on the main star than the others because of Helen Mirren's star status.

Film Reviews

Total Film and Empire Magazine wrote a review of The Debt. Total Film says "Smart and suspenseful, The Debt packs in enough surprises to make you forgive its last minute collapse. Chastain, meanwhile, shows why everybody’s talking about her" the film in the opinion of Total Film it is a dramatical version of James Bond but based on a more accurate movie. Empire give the Debt a rating of three stars saying that the film will be a exiting thriller about hunting Nazis but also is an old-fashioned film idea according to Peter Bradshaw.

T.V. Interviews

Tv interviews on BBC are about the making of The Debt with Jessica Chastain The actress tells BBC Breakfast how she learned German for the film about a group of secret agents working for the Israeli intelligence agency Mossad, and took four months of lessons in the fighting system used by the agency.  Hellen Mirren says that the film is like a Hitchcock film how the director had the whole film edited in his mind. She also discusses cocaine use, Shakespeare's female roles and the film industry's "love of youth and beauty". The actress is currently making a film about Phil Spector's trial, with Al Pacino as the lead role. Jonathan Ross also interviewed the cast because he is married to one of the writers Jane Goldman.

Film Festivals

The film Festivals are used to show off films and to get the reaction of people before the film is sent to the cinema for a paying audience to watch and enjoy.

Competition's

There are competitions for the film for two tickets to see the film the day it releases on the 30th of september the new statesman is giving a lucky reader the chance to see the Debt on the release date.

Merchandise

On Amazon you can buy the Debt soundtrack with a digital booklet for $12.99 the album contains all audio files that are in the film which most you will not notice because sometimes the music is very quiet so buying the album might be the only way to relive the movie before the film comes out on DVD. 

AO1: An Analysis Of The Marketing Mix for At least One Product

The Inbetweeners Movie:

I will be analysing the marketing for "The Inbetweeners Movie", through posters, interviews with cast, trailers and websites and social media networks for the movie. Firstly, the poster for The Inbetweeners Movie.  This gives a basic overview of the film and relies fairly heavily on previous knowledge of the TV series that it is based on and as it should, leaves you to second guess what the film is about.  Although the poster is supposed to give detail of the storyline of the film The Inbetweeners Movie poster gives out vague information about the film content, location and theme, and the poster just highlights the main four characters. The poster consists of the cast in the centre of the poster with the out of focus background of an unknown location,most likely a 18-30 holiday resort. From the background image at the top of the screen it says "This summer four boys become men"which indicates that they are on a rite of passage, this also gives the idea of the film being set in a location notorious for casual sex and excessive drinking and the potential viewers to let their imagination take hold about the antics that will be shown in the movie. The way that the characters are dressed in the poster give away the fact that they are more relaxed in this film than in the TV show, there are not as many rules to be followed abroad instead of there normal day to day routine (i.e they are not in school).  The movie was made based on the initially cult popularity and then the widening audience as it became more and more popular the film was also intended to be a finale to The Inbetweeners franchise as at the end of the film the four characters go their separate ways (University and work). The font used in the poster is in neon lighting which matches the rest of the posters background. The word movie is at a slant and a different colour and font, to show that this is the film and separate to the TV show. The bottom of the poster is a link to the facebook site and also mentions film 4, dolby digital, Entertainment Film Distributors, Bwark Productions and Young Films.

The Teaser Trailer unlike like the Movie Poster gives the location for the setting of the film and leaves the viewer under no illusion as to the direction of the film and the possibilities of what the cast will be up to. They are walking down a street in Mallia, Greece. The whole trailer the four focus characters stand out because they look out of place and out of their depth. They come from a suburban english cul-de-sac, this is enhanced by everything around them being blurred. Everyone else in the trailer seems more confident than Will, Jay, Simon and Neil; they are all in different types of clothing (semi-naked) tattooed and streetwise. The trailer says that it comes out summer 2011, but does not give a date yet so it is a little vague as to the release date in order to build excitement and anticipation. It is released in summer because most people are out of college and school so the target audience will be able to see the movie at this time, also the film is set during the summer holidays.

Some of the many interviews of the main characters of The Inbetweeners Movie were done by LoveFilm and Empire Magazine. LoveFilm is a large internet based movie rentals company, and a good way to get more people to use LoveFilm is to interview the stars of a new popular film. Empire interview the cast of the inbetweeners movie because they know that the majority of the readership will want to read about how the inbetweeners are going to finish the franchise by making a feature length movie. Both companies hope to increase the number of  people visiting their websites due to The Inbetweeners Movie because of the younger audience it attracts. It also benefits The Inbetweeners Movie because a wider audience will be reading the interview and will possibly change their mind on whether or not to see the film. This is called indirect marketing because it is not put out by the film company, but it can sometimes backfire if the film gets a bad review.

The Inbetweeners Movie poster

The Inbetweeners Movie Teaser Trailer

The Inbetweeners LoveFilm Interview

The Inbetweeners Empire Magazine Interview