AO5

AO5:

The original marketing plan I had for my product has changed due to the feedback I got from the focus group. Originally the marketing plan consisted of showing the film in cinemas one year after Assassins Creed Revelations was released on the same date.  The Assassins Creed franchise has consisted of seven games that cross over the PC, Xbox, PS3 and IPod out of these games the story has been spread out between them following Desmond Miles as he is relieving the memories of his ancestors.

The merchandise that I am planning to use to promote the film is a T-shirt, mouse-pad and a hat, which will all follow the conventions of the Assassins Creed colour scheme and will all show the Assassins Creed logo. The merchandise will be used to promote the film by gaining attention from the audience also by having people wearing the merchandise they are also promoting the franchise by displaying the logo and title.

The release dates for the posters, according to my focus group, were going to be released too close to the release date of the film. So to fix this problem I will be bringing out the posters a few months further in advance so that the advertisement will be seen by a greater amount of people before the films release date.

The movie posters are only teasers thats why little information is given on them if i had made a full theatrical poster, it would include more information about the company that is involved in producing the film along with the UbiSoft logo and website seeing that the franchise was created by UbiSoft, also the credit block showing the actors and the companies behind the film. The movie posters were liked by the focus group even though they are teasers in particular they liked how the logo to the franchise appeared in the posters. The only thing the focus group thought might needed changing is the colour scheme to be changed on the first poster (Right) with the second poster (Left) change the colour to the first poster so that the background is teal and the only other colours are white and grey which are the main focus colours to the assassins creed franchise.

The film book release was not mentioned properly during the presentation I had to explain that the book is a competition prize to get it six months before the original release the book was planned to come with the collector’s edition of the DVD the fact I left this out of the presentation left a gap in the whole presentation needing for me to go over the product again just to explain it in detail about how that with the collectors edition of the DVD the book will be a part of the collector’s edition.

The focus group also asked why there was no video on the presentation because they thought that the video would give a better view to what the film is about including some audio of what the soundtrack would be like.  Thanks to the focus group will be able to improve the presentation so that there are video’s and audio clips on the presentation so that there will be more for people to get a grasp on how the film will be marketed and advertised the focus group specifically asked if there was a trailer for the film so that is something that would also be needed to be included for the presentation to get better feedback from the focus group. What I will change on my presentation based on the focus group will be that people want to see more video in the presentation because it was only pictures and text on the presentation which include trailer for the film, audio clip from the soundtrack to the film and possibly a short history to the franchise.

All of the feedback that I have gained from the focus group will help with the changes that I can make using this audience feedback, the main points that the focus group gave me to change are the colour scheme for the posters which the problems were the release dates for them the dates will be changed to an earlier date. The merchandise for the film according to the focus group was as they thought it should be the merchandise consisted of a mouse-pad t-shirt and a hat which all had the logo and the name of the film on apart from the mouse-pad thanks to the focus group I will be able to find the best place to sell the merchandise I was thinking at the start by selling it all at HMV but the focus group gave me ideas to sell in game shops music shops and film shops to get more publicity for the film as well by having the merchandise being seeing in a variety of different stores. The film clips I can make a short teaser trailer for the film and also compose a short one, minuet clip of music, which would be shown at some part in the film. With the feedback I have gained from the focus group the marketing plan will be able to stretch to a wider audience and also get more people into the assassins creed franchise.

The marketing plan for my products are to have them placed around in places that the majority of the target audience would visit i am planning to place the posters in different types of shops which i know the target audience visit like game shops, computer shops and film shops i will also send out the posters to E3 where i know a large group of people visit every year and people watch online if they cant make it to California for the festival. The publicity for the film will be gathered of the corse of 8 months the majority will come from E3 because of the amount of people who view the festival, the film will be including a short 5-10 minuet clip to be shown on the UbiSoft press conference.

The article that will be shown in the magazines which are known to gain high sales which are: Total Gamer, Official Xbox Magazine, Official Playstation Magazine, Total Film and FHM. the article will give out information behind the storyline of the film along with how the film came and information about the Assassins Creed Franchise. The Magazines will also feature with the Article a small scene from the film showing the abduction of Desmond this is a deleted scene from the film it wont be shown in the feature film but will be available with the DVD the scene will show how Abstergo forced Desmond into the Animus to find the Apple of Eden.

The Meaning of copyright is copyright applies to any medium. This means that you must not reproduce copyright protected work in another medium without permission. This includes, publishing photographs on the internet, making a sound recording of a book, a painting of a photograph and so on. The copyright dose not effect my products because of UbiSoft allow the reuse of there logo for Assassins Creed. Ofcom is a company that regulates TV and radio this will not affect my product at the moment because i don't use radio or TV in my presentation but the closer i get to the release date there will be a trailer that will show on TV and it will be monitored by Ofcom and will be classified by the BBFC. The BBFC classify films due to the age limits for the film i am marketing in my view is classified as a 15-18. I personally could not find any kind of code or practice that involves my products that comply to the ASA.

The reason that I believe that the Assassins Creed franchise will sell a movie is because of the amount of copies of the games have been sold worldwide (Graph)

*Sales up to 8^th December released November 15^th 

Assassins Creed is a popular franchise the main games which are Assassins Creed and Assassins Creed II there are the main games and have the highest number of sales Assassins Creed Brotherhood and Revelations are spin offs to Assassins creed II which is why they don’t have as many sales as the main storyline even though the spin offs to the main story may not have the same sales as the main games they still sell a lot of copies because of the franchise.