Thursday, 20 October 2011
Legal & Ethical
Legal:
A government has to ensure that the advertisement follows the rules & regulations, this means no advertisement showing anti-natinal feelings, containing misleading information about the product and violate government rules can be used in advertisement.
Ethical:
All advertisement should be decent, honest and truthful.
All advertisement should be prepared with a sense of social responsibillity and should conform to the principles of fair competitions as a generally accepted business
No advertisement should impure public confidence in all types of advertisement.
ASA:
The poster is not effected by the ASA's misleading advertisement section on the CAP code.
A government has to ensure that the advertisement follows the rules & regulations, this means no advertisement showing anti-natinal feelings, containing misleading information about the product and violate government rules can be used in advertisement.
Ethical:
All advertisement should be decent, honest and truthful.
All advertisement should be prepared with a sense of social responsibillity and should conform to the principles of fair competitions as a generally accepted business
No advertisement should impure public confidence in all types of advertisement.
ASA:
The poster is not effected by the ASA's misleading advertisement section on the CAP code.
Wednesday, 19 October 2011
Tuesday, 18 October 2011
Marketing Plan (Teaser Poster)
My Ideas for a Poster are:
- Grey background
- Multiple character's on poster
- Different locations
- Different timelines
- Dark lighting
- Show partial narrative
- Give date of release
- Focus on present day
Where it will be shown:
- Cinemas
- Game Shop
- Blockbuster Shop
- CD/DVD Shop's
How the layout will be shown:
- Show main focus character
- Show secondary Character's
- Italian and English Locations or Plain Backgrounds
Wednesday, 12 October 2011
AO2 - Promotion 2
The day after the the movie's release there will be a competition in the three main magazines the film is advertised in Total Film, OXM and the Official Playstation Magazine. The competition will be for the original concept book filled with artwork for the location and the interior of the locations with bonus DVD's including a blooper reel, deleted scenes and directors cut.
AO2 - Content of Adverts
The ASA will be used to check to see wether or not the advert complies to the advertising standards for the UK. Also will make sure the content for the advert, will be the right content for the specific age group. CAP will check to see if the printed adverts in Total Film, OXM and official playstation magazine will be monitored so it is less time consuming.
The content of the advert will be changed depending on how these organisations react to the advertisement for the movie, and poster the ASA will be able to change the advert for the selected target audience and CAP can change the print advert for the target age.
AO2 - Official Research bodies gaining feedback
The research bodies that will give me my feedback are CAVIAR and the ASA.
CAVIAR: will be getting audience feedback from a private screening of the film to see how people like the movie, and to see what kind of age group preferred it to see what age group to advertises it for.
BARB: will be finding out how people react to the adverts for the film, by checking to see how people reacted to what viewing time. We can think of a time to place the adverts and on what channel was getting most views at that time.
CAVIAR: will be getting audience feedback from a private screening of the film to see how people like the movie, and to see what kind of age group preferred it to see what age group to advertises it for.
BARB: will be finding out how people react to the adverts for the film, by checking to see how people reacted to what viewing time. We can think of a time to place the adverts and on what channel was getting most views at that time.
Tuesday, 11 October 2011
AO2 - Release Dates
The release dates for the adverts and promotions are
Adverts:
Poster; 20th May 2012
Trailer; 8th June 2012
Promotions:
Soundtrack CD(including scene); 12th October 2012
Film Book (artwork and DVD's); start 13th November 2012
Adverts:
Poster; 20th May 2012
Trailer; 8th June 2012
Promotions:
Soundtrack CD(including scene); 12th October 2012
Film Book (artwork and DVD's); start 13th November 2012
AO2 - Promotion
My first promotion will be giving a copy of the original film soundtrack to three magazines. These will be: Total Film, OXM and the Official playstation magazine. The soundtrack will be forty songs long, each song lasting about 4-5 mins. Each CD will have a promotional scene from the film, the magazines will also include a poster of the film.
AO2 - Advert Poster (Design)
The poster will show a grey/white background. within the top left corner a view of Italy, and in the right corner a view of Jerusalem. In the middle, a view of Desmond, most of his face blacked out from the hood. On the left side, a view of Ezio, on the right a view of Altier. The top of the poster will show the film name "Assassins Creed Generations" and at the bottom of the poster will show the release date "12.12.12".
Fist Draft of Poster
AO2 - how feedback will be gained
The feedback will be gained using the promotions and the adverts. The Adverts will be used to try and get a larger group to see the film by showing a part of the story without giving too much information away. The promotions will be used to get people an insight into the film buy giving out one copy of the soundtrack to a magazine as a prize so people can judge the type of film by listening to the music from the film weeks/months before the film is out. Feedback will also be gained because i will be using and online questionnaire for people to answer and to see what people most like about the trailer and work on that information for the second trailer and poster.
AO2 - Advert Trailer (script)
Script:
The trailer for the film will be showing Desmond Miles as he first enters the Animus with flash-backs to Altair ibn la ahad, his first ancestor. Altier will be shown at the start of the memory sequence showing Altier and two other Assassins infiltrating a crypt. There is a flash of black, then white as Desmond gets out of the Animus showing his escape from Abstergo industries and climbing back into another Animus to relive the memories of Ezio Auditore da Firenze in the italian Renaissance. Then the trailer shows how Ezio became an assassin, witnessing his father and brothers death and a quick flash showing brief glimpses of Ezio's life as he goes through Florence, Venice, Rome, Monteriggioni and Istanbul. Then showing Desmond climb out of the Animus again, the background blurring out into a white walled room as Desmond puts on the armour of an Assassin. As Desmond is raising the hood of his armour, the back wall turns black as two white glowing figures of Ezio Auditory da Firenze and Altier ibn la ahad appear. Then the whole screen blacks out as the Assassins Creed logo fades in text on the screen saying "Join the Brotherhood 12,12,12". The text blurs and changes to "Assassins Creed Generations"
Desmond: When I joined this war I did not know it would span a lifetime but I soon found out it took many before me, my ancestors started this war and I wont be the one to finish it this war spread all over the worldAltier was at the start of this war against the Templars the war took his life and many years later my ancestorEzio carried it on his journey took him to Rome and Istanbul they have given me training using the animus Ihave lived their memories and learnt what they learnt I am Desmond Miles an Assassin.
The trailer for the film will be showing Desmond Miles as he first enters the Animus with flash-backs to Altair ibn la ahad, his first ancestor. Altier will be shown at the start of the memory sequence showing Altier and two other Assassins infiltrating a crypt. There is a flash of black, then white as Desmond gets out of the Animus showing his escape from Abstergo industries and climbing back into another Animus to relive the memories of Ezio Auditore da Firenze in the italian Renaissance. Then the trailer shows how Ezio became an assassin, witnessing his father and brothers death and a quick flash showing brief glimpses of Ezio's life as he goes through Florence, Venice, Rome, Monteriggioni and Istanbul. Then showing Desmond climb out of the Animus again, the background blurring out into a white walled room as Desmond puts on the armour of an Assassin. As Desmond is raising the hood of his armour, the back wall turns black as two white glowing figures of Ezio Auditory da Firenze and Altier ibn la ahad appear. Then the whole screen blacks out as the Assassins Creed logo fades in text on the screen saying "Join the Brotherhood 12,12,12". The text blurs and changes to "Assassins Creed Generations"
throughout the trailer there will be a voiceover with Desmond speaking.
Thursday, 6 October 2011
AO2 - Promotions
The two promotions i can use for my film are a Promotional soundtrack from the film and all the games and also a mix of official Merchandise from Ubisoft (includes: Shirts, Hoodies, Screen Prints, Books, Comics, Figures and Accessories). The Merchandise works for most films (Tomb Raider, Prince of Persia and Mortal Kombat) because they have there own fan base which means for the film they would make some kind of merchandise to sell and give away at the cinema when the film is being released the film i have chosen has a fan bace which is over one million people who play the games read the books, comics watch the videos and with this they will buy merchandise like shirts with the games logo on hoodies with the same make style from the games and also concept art drawn by the game designers. The films might be released on the same day that the original game's release date.
Wednesday, 5 October 2011
AO2 - Market Research
Market Research for Film.
Assassins Creed Target audience is mainly males 15-30
About the Target audience of the film:
Anyone who has bought or plays the Assassins Creed games will be interested in seeing the movie, because it will keep to the same storyline as the games with the same locations and characters. The Film will be adapted to be viewed over a larger audience so that you would not necessarily have to have played the games to know what will be happening, or the general plot of the movie. Other movies that have been adapted from games are Tomb Raider, Mortal Kombat, Doom, Prince Of Persia, Assassins Creed Lineage (Ascendance) and Hitman, all of which were very successful.
The Aims are to get a larger group of people to enjoy the Assassins Creed not just the target audience. TV and radio advertising, internet advertising and newspaper and magazine coverage will all help in trying to attract people from outside the target audience to develop an interest in the franchise. The use of popular actors in the films will also allow those actors fan-base to develop an interest in the franchise who would not normally be interested in a film of this genre.
The use of social media like Facebook, twitter etc. Will also try and exploit other potential viewers outside of the general target audience.
Links on social media networks can also deliver teaser trailers and link into feedback questionnaires and allow focus groups to interpret that feedback to assist in marketing and targeting.
Assassins Creed Target audience is mainly males 15-30
About the Target audience of the film:
Anyone who has bought or plays the Assassins Creed games will be interested in seeing the movie, because it will keep to the same storyline as the games with the same locations and characters. The Film will be adapted to be viewed over a larger audience so that you would not necessarily have to have played the games to know what will be happening, or the general plot of the movie. Other movies that have been adapted from games are Tomb Raider, Mortal Kombat, Doom, Prince Of Persia, Assassins Creed Lineage (Ascendance) and Hitman, all of which were very successful.
The Aims are to get a larger group of people to enjoy the Assassins Creed not just the target audience. TV and radio advertising, internet advertising and newspaper and magazine coverage will all help in trying to attract people from outside the target audience to develop an interest in the franchise. The use of popular actors in the films will also allow those actors fan-base to develop an interest in the franchise who would not normally be interested in a film of this genre.
The use of social media like Facebook, twitter etc. Will also try and exploit other potential viewers outside of the general target audience.
Links on social media networks can also deliver teaser trailers and link into feedback questionnaires and allow focus groups to interpret that feedback to assist in marketing and targeting.
AO2 - Part 2
The Product is a newly released Film
The Aims are to get a large audience to see the film
The Target Audience are fans of the Assassins Creed Franchise.
The Market is Global
The Adverts will be showing the film as it goes through Desmond, Altier and Ezio how Desmond relives there lives learning the secrets of the assassins the film will clear up all of the plot holes from the games and the books.
The Promotions will be through Game Magazines and Film Magazines like (OXM,OPM,Empire)
I will get Customer Feedback by using: Facebook, Websites, Blogs and Questionnaires
Official research bodies are: Empire, Ubisoft (Website and Magazine), Official Xbox Magazine, Official Playstation Magazine and Total Film Magazine
The Aims are to get a large audience to see the film
The Target Audience are fans of the Assassins Creed Franchise.
The Market is Global
The Adverts will be showing the film as it goes through Desmond, Altier and Ezio how Desmond relives there lives learning the secrets of the assassins the film will clear up all of the plot holes from the games and the books.
The Promotions will be through Game Magazines and Film Magazines like (OXM,OPM,Empire)
I will get Customer Feedback by using: Facebook, Websites, Blogs and Questionnaires
Official research bodies are: Empire, Ubisoft (Website and Magazine), Official Xbox Magazine, Official Playstation Magazine and Total Film Magazine
Tuesday, 4 October 2011
AO2
Name: Sam Bishop
Complete the following
Useful sites:
http://www.adassoc.org.uk
http://www.asa.org.uk
http://www.abc.org.uk
http://www.barb.co.uk
http://www.rajar.co.uk
http://www.cap.org.uk/About-Us/CAP-Non-broadcast.aspx
What is BARB? Outline its function and how it works
BARB is the Broadcasters Audience Research. BARB base research on 5,100 homes and record the TV they watch and feedback the amount of time on the channel and what shows were watched and for how long
What is RAJAR? Outline its function and how it works
RAJAR is the Radio Joint Audience Research Limited. the RAJAR will be testing n how the radio is portrayed in different houses by asking someone who lives in the house to write a radio diary of what they listen to and for how long they listen to it.
What is the Audit Bureau of Circulation? Outline its function and how it works
Audit Bureau of Circulation is also known as ABC. ABC have two main functions and they are to manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported, and offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.
What is ASA? Outline its function and how it works
ASA is the Advertising Standers Authority. the Function of the ASA is to regulate the content of advertisements direct marketing in the UK, by investigating the complaints made about the adverts and deciding whether or not the adverts comply with its advertising standards
What is CAVIAR? Outline its function and how it works
Cinema and video in Audience research. provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44.
What is CAP? Outline its function and how it works
CAP is the Committee of Advertising Practice. CAP regulates all print advertising to prevent the need for time consuming government legislation.
Complete the following
Useful sites:
http://www.adassoc.org.uk
http://www.asa.org.uk
http://www.abc.org.uk
http://www.barb.co.uk
http://www.rajar.co.uk
http://www.cap.org.uk/About-Us/CAP-Non-broadcast.aspx
What is BARB? Outline its function and how it works
BARB is the Broadcasters Audience Research. BARB base research on 5,100 homes and record the TV they watch and feedback the amount of time on the channel and what shows were watched and for how long
What is RAJAR? Outline its function and how it works
RAJAR is the Radio Joint Audience Research Limited. the RAJAR will be testing n how the radio is portrayed in different houses by asking someone who lives in the house to write a radio diary of what they listen to and for how long they listen to it.
What is the Audit Bureau of Circulation? Outline its function and how it works
Audit Bureau of Circulation is also known as ABC. ABC have two main functions and they are to manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported, and offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.
What is ASA? Outline its function and how it works
ASA is the Advertising Standers Authority. the Function of the ASA is to regulate the content of advertisements direct marketing in the UK, by investigating the complaints made about the adverts and deciding whether or not the adverts comply with its advertising standards
What is CAVIAR? Outline its function and how it works
Cinema and video in Audience research. provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44.
What is CAP? Outline its function and how it works
CAP is the Committee of Advertising Practice. CAP regulates all print advertising to prevent the need for time consuming government legislation.
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