The Product is a newly released Film
The Aims are to get a large audience to see the film
The Target Audience are fans of the Assassins Creed Franchise.
The Market is Global
The Adverts will be showing the film as it goes through Desmond, Altier and Ezio how Desmond relives there lives learning the secrets of the assassins the film will clear up all of the plot holes from the games and the books.
The Promotions will be through Game Magazines and Film Magazines like (OXM,OPM,Empire)
I will get Customer Feedback by using: Facebook, Websites, Blogs and Questionnaires
Official research bodies are: Empire, Ubisoft (Website and Magazine), Official Xbox Magazine, Official Playstation Magazine and Total Film Magazine
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