Thursday, 20 October 2011

Legal & Ethical

Legal:
A government has to ensure that the advertisement follows the rules & regulations, this means no advertisement showing anti-natinal feelings, containing misleading information about the product and violate government rules can be used in advertisement.


Ethical:
All advertisement should be decent, honest and truthful.
All advertisement should be prepared with a sense of social responsibillity and should conform to the principles of fair competitions as a generally accepted business 
No advertisement should impure public confidence in all types of advertisement.



ASA: 
The poster is not effected by the ASA's misleading advertisement section on the CAP code.

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