AO2

Name: Sam Bishop


Complete the following


Useful sites:
http://www.adassoc.org.uk
http://www.asa.org.uk
http://www.abc.org.uk
http://www.barb.co.uk
http://www.rajar.co.uk
http://www.cap.org.uk/About-Us/CAP-Non-broadcast.aspx


What is BARB? Outline its function and how it works
BARB is the Broadcasters Audience Research. BARB base research on 5,100 homes and record the TV they watch and feedback the amount of time on the channel and what shows were watched and for how long


What is RAJAR? Outline its function and how it works
RAJAR is the Radio Joint Audience Research Limited. the RAJAR will be testing n how the radio is portrayed in different houses by asking someone who lives in the house to write a radio diary of what they listen to and for how long they listen to it.


What is the Audit Bureau of Circulation? Outline its function and how it works
Audit Bureau of Circulation is also known as ABC.  ABC have two main functions and they are to manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported, and offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.


What is ASA? Outline its function and how it works
ASA is the Advertising Standers Authority. the Function of the ASA is to regulate the content of advertisements direct marketing in the UK, by investigating the complaints made about the adverts and deciding whether or not the adverts comply with its advertising standards 

What is CAVIAR? Outline its function and how it works
Cinema and video in Audience research. provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44.

What is CAP? Outline its function and how it works
CAP is the Committee of Advertising Practice. CAP regulates all print advertising to prevent the need for time consuming government legislation.