AO2 - Market Research

Market Research for Film.

Assassins Creed Target audience is mainly males 15-30

About the Target audience of the film:
Anyone who has bought or plays the Assassins Creed games will be interested in seeing the movie, because it will keep to the same storyline as the games with the same locations and characters. The Film will be adapted to be viewed over a larger audience so that you would not necessarily have to have played the games to know what will be happening, or the general plot of the movie. Other movies that have been adapted from games are Tomb Raider, Mortal Kombat, Doom, Prince Of Persia, Assassins Creed Lineage (Ascendance) and Hitman, all of which were very successful.

The Aims are to get a larger group of people to enjoy the Assassins Creed not just the target audience. TV and radio advertising, internet advertising and newspaper and magazine coverage will all help in trying to attract people from outside the target audience to develop an interest in the franchise. The use of popular actors in the films will also allow those actors fan-base to develop an interest in the franchise who would not normally be interested in a film of this genre.

The use of social media like Facebook, twitter etc. Will also try and exploit other potential viewers outside of the general target audience.

Links on social media networks can also deliver teaser trailers and link into feedback questionnaires and allow focus groups to interpret that feedback to assist in marketing and targeting.